TradEasy

TradEasy is a technology company in the investment industry, headquartered in the city of Barcelona, Spain. The company specializes in the development of automated trading software which can be utilized without the need for coding. The software created by TradEasy is designed to simplify the process of investment and trading by automating necessary processes. Intending to provide a seamless experience for investors, the company's software enables users to trade with ease and efficiency, while reducing the need for manual intervention.

I undertook a comprehensive brand audit to meticulously assess the strengths and weaknesses of the existing brand, aiming to identify potential areas for enhancement. This thorough examination served as the foundation for a strategic rebranding initiative. With a focus on precision and creativity, I meticulously developed a clear rebranding strategy that encompassed every facet of the brand's identity. This involved defining key brand elements, such as logos, color schemes, and messaging, to establish a cohesive and impactful brand image. In the field of content creation, I utilized bilingual communication to produce engaging content in both Spanish and English. Leveraging my proficiency in Adobe Photoshop and Illustrator, I brought these concepts to life in social media posts, advertisements, and various marketing collateral. The result was a compelling and harmonized brand presence that resonated with a diverse audience across multiple channels, contributing to the brand's overall success in the market.